"I really feel like I'm part of the family because of
the way I've been treated."
"I've been doing business with Crutchfield since back
when Bill Crutchfield answered the phone. I love the catalogues, and now the online
info is the greatest."
"I've been writing about audio/video gear for Crutchfield since 1985, and our goal
has always been to provide you with accurate up-to-date information to help you
make the right choice."
Crutchfield Senior Home A/V Editor
When he founded his company in 1974, Bill Crutchfield had no reason to imagine that
he would one day join Thomas Edison in the Consumer Electronics Hall of Fame. Bankers and suppliers
laughed when he told them he wanted to open a mail order business selling car stereos
to do-it-yourselfers. But Bill had something going for him that they couldn't see
- a strong instinct to connect with his customers and use their feedback as his
How Bill learned to listen to you
Sales our first year were terrible, and Bill didn't know exactly what the problem
was. So he mailed a questionnaire to several hundred customers, asking what was
wrong with the catalogue and the business. They replied that they didn't know much
about car stereos and were intimidated by the thought of installing one.
Bill decided to fill the Crutchfield catalogue with information, so readers would
be comfortable with car stereo. Emphasizing complete information and exceptional
customer service were what it took to get this company off and running, and these
values continue to define our company culture today.
Much has changed in the electronics industry since 1974, including the innovations
that earned Bill a spot in the Hall of Fame. A lot of other retailers have come
and gone. But Bill's still here, along with 500 employees who share his passion
for engaging with customers.
Award-winning customer support
Bill's Hall of Fame selection is one of many honors and awards we have received
over the years. What do we do to earn them?
give our people the tools and encouragement they need to custom-tailor solutions
for their customers," said Chris Lilley, Senior Director, Customer Care,
"and that applies just as much after the sale as it does beforehand. Helping
people install and operate their gear is as important as helping them choose it.
Service isn't seen as 'overhead' here, it's all part of the fun we have helping
Where we are
Corporate headquarters are in scenic and historic Charlottesville, Virginia.
1 Crutchfield Park
Charlottesville, VA 22911