Video: Inside Crutchfield's Product Research Team
How we know so much about the products we sell
Our Product Research team examines one of every car and home audio/video product that we have in our warehouse. Check out the steps involved in databasing a product, and where to find the info the team gathers when you're shopping at crutchfield.com.
For car audio products, this product data combines with the data we collect from vehicles to create our vehicle-fit database (as seen in our video about the Crutchfield MasterSheet™). And that's how we know whether or not a product fits your car.
Read video transcript
My name's Russ. I work in product research. Generally as soon as products are brought into our warehouse for the first time, we'll get one copy of it, that item brought over so we can research it. Well, the first thing I do is usually inventory what's in the box. We have a place on our website and in our internal applications for our sales team and tech department and list all of the parts in the box as I take them out. So we'll take real world dimensions with any included accessories, feet, grills, harnesses, cables attached to to that product, so you'll know it'll fit. And then start writing up information about it based off the manufacturer's website, product manuals, any information we're given for it. We want to know definitively whether something fits or it doesn't. Like kind of being the, the guy behind the scenes providing the information to our sales staff and our tech staff. I've always been into audio, car and home and pro audio especially. So it's an interesting field for me and I enjoy working in it. It kind of all starts with us. We do, you know, the best we can to make sure that information is put in there correctly and promptly. So when a customer calls in, even on a brand-new product, you know, we have that information readily available for them and our staff.