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Video: Inside Crutchfield's Product Research Team

How we know so much about the products we sell

Our Product Research team examines one of every car and home audio/video product that we have in our warehouse. Check out the steps involved in databasing a product, and where to find the info the team gathers when you're shopping at

For car audio products, this product data combines with the data we collect from vehicles to create our vehicle-fit database (as seen in our video about the Crutchfield MasterSheet™). And that's how we know whether or not a product fits your car.

Read video transcript

Today I'm going to be researching this Kenwood CD receiver, the KDC-BT948HD. What we'll do first is we'll actually take the unit out of the box and document everything that comes with the unit, so the customer knows exactly what should be in the box when they receive it in the mail.

After that, I'll actually open up the owner's manual, and I'll read it front to back to make sure I know everything I need to about the unit before I start writing about it on the web. Once I'm done with the manual, I'll actually hook the unit up to a speaker, put a CD in it, hook it up to an iPod as far as to test iPod compatibility and then look and see what other accessories that we could add to this unit, whether it be Bluetooth, HD radio.

Once I've done playing with that stuff, we'll actually measure the unit to make sure that it fits your vehicle. We'll measure the width, the height, and we'll measure the depth, including cables, so we know there's enough clearance in your dash for it to fit. And additionally, I'll actually document it in our database wiring codes for the head unit as far as knowing what color wires are what whether it's a speaker lead, or a power lead, or ground lead.

Once that's all complete, we put it out there on the web for our customers and internally for our sales advisors and tech people to help assist our customers. We do this for every car stereo that we sell and every product that comes into Crutchfield. We take the time to sit down and make sure that it does everything that it should do, and that you know what you're getting before you're buying.

  • Jeremy from Greeley

    Posted on 3/24/2022

    trying to find the "post a review", this is best I could find. Just got the Clarion xc2110 sub amp in the mail today. It will eventually go in a 2001 Dodge ex cab Ram 1500. In the house, its powering a Skar 10in comp sub (4 ohm) sealed box. Took a few min to tune the crossover to my liking, Listen to just about every type of music from classic rock, old school hip hop, 80's - 2000s rock, punk, grunge some metal. And oh yes, a little Country and Western.. (Blues Brothers scene) Still have my Kenwood KAC 5001PS, its too much for the Skar subs even 2 of them.. ;-)

  • Commenter image

    Alexander H. from Crutchfield

    Posted on 11/4/2021

    Allen, we do have a number of glossaries like you've described. Hopefully these will answer some of your questions. If you have more questions about features as they relate to specific products, reach out to an Advisor and someone should be able to help.

  • Allen J. Zale from TUCSON

    Posted on 11/2/2021

    I know of no other stereo equipment testers, reporters/retailers that can hold a candle up to Crutchfield. I've purchased several products through them over the years and they've all been equal to the "hype" (Crutchfield really does NOT spin out hype in their reviews). I like the straight factual information provided and recommendations from advisors. Here is my only wish (if none already exists): That Crutchfield put some of those talented workers to the task of creating a glossary that gives explanations (and maybe photos?) of what certain accessories or parts do. For instance, one of my readings used the term "HDMI eARC input." What is that? Or "wired Ethernet port connection." How is that set up? I still feel like a novice in the stereo digital world. I don't "get" most of the terminology or equipment even though i bought my first amplifier in 1969 (a Sansui "trip six") and have updated equipment right along through the years until the digital "revolution" came in. I'm on Old School Island -- right between Streaming and Downloading, but i sure would like to avail myself of all the crystal clear HD music passing invisibly through the airwaves around my home! I figure i'm not alone, eh?

  • Brian from Columbus

    Posted on 7/25/2021

    One thought, I was looking at car speakers and would like the option to sort comments by vehicle make and model.

  • Jefferson West from Oklahoma City

    Posted on 2/23/2021

    Do you carry extended warranty on your tv you sale

  • Joe from New Albany

    Posted on 12/22/2020

    Boston outdoor speakers purchased from Circuit City back in 2008-9 just ceased working. What would be the recommended replacement? I can send you pictures of speakers if that can help. Thanks

    Commenter image

    Jon Paul from Crutchfield

    on 12/22/2020

    Joe, Happy to help! I've sent your question to our sales team, and they'll be contacting you via email soon. For immediate help, you can contact them via phone or chat.
  • Richard A Baron from Oakhurst

    Posted on 9/11/2020

    The CDE-172BT that I ordered and received shortly there after, to my supprise , it won't fit.This radio was going into my wifes car, which I don't ride in very often. She drives a 2003 Chevy Malibu and which I found out the car has a DOUBLE DIN radio and the CDE-172BT is single din. Any sujjestion on what to do?

    Commenter image

    Alexander H. from Crutchfield

    on 9/11/2020

    Richard, if you purchased the stereo from us, you can call our Customer Service number and they'll help you get what you need. If you purchased elsewhere, then enter your vehicle into our vehicle selector and add that stereo into your cart. Our site will show you the installation gear you'll need to install it.
  • david from marysville

    Posted on 5/24/2020

    I need to know the specs for building my box for 3 series 1 PPI 12s in the crew cab of my GMC sierra please send info

    Commenter image

    Alexander H. from Crutchfield

    on 5/25/2020

    David, the manual for your sub should supply the recommended dimensions for an enclosure. We don't carry PPI but it appears their support line is (800)832-4647.
  • Josh Lee

    Posted on 5/26/2019

    Someone should really try installing a double din radio in a 2018 Jeep Wrangler JKU (without Alpine audio). The instructions you have are wrong.

    Commenter image

    Alexander H. from Crutchfield

    on 5/27/2019

    Josh, if you have details about differences between our MasterSheet and your vehicle, please contact us to let us know. If you need any help with an installation, you can call Tech Support for free help. If you purchased your equipment elsewhere, you can still get expert Crutchfield Tech Support - 90 days-worth for only $30. Check out our tech support page for details.
  • Bryant from Adamstown

    Posted on 8/9/2018

    Sound like a dream job!

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